The Veloe® Focus
Our identity is a long-term plan that defines how our brand will present itself, communicate its values and build meaningful relationships with our riders.
It sets the foundation for how our brand looks, sounds and behaves guiding everything from messaging and visual identity to customer experience and market positioning.
This on-pager aligns with the company’s purpose, values and promise with the expectations and needs of our riders. It creates clarity and consistency, ensuring that every touchpoint reinforces the same message. Our brand strategy makes the brand recognizable, trustworthy and memorable in a competitive market.
vision
1. We believe 'riding a bike' gives families joy and energy.
We experience and see a world where daily struggles to be on time, to work, to take care of children and at the same time to live and enjoy life – is a challenge. It takes energy.
But, it doesn’t always give energy back – because lack of quality, transport issues by car / OV or a malfunctioning bike. This is a fundamental struggle that families experience. We are here to transform cycling mobility into daily fun and create connectivity between family members. We create energy to enjoy Life without hassle.
"We want to see families happy and project happiness to the next generation."
2. We believe in daily cycling without hassle in every Phase of Life.
This means – we offer an eBike that fits every stage of Life for parents. A longtail eBike is mainly seen as a solution for transporting kids to school – and yes, multi and multi lungo can deliver – but it’s also a solid compact eBike for various activities. When children ride on their own, this longtail eBike becomes a daily companion in commuting to work, hobbies and even travel. The materials and parts deliver a Lifetime use.
How we create value.
1. product: premium build
Our belief in the production of regular bikes with a wheelbase of 180 cm is great. But a regular eBike doesn’t have the capacity of carrying children safe en joyful. It also doesn’t have the cargo capabilities. So, we added both into a compact – same wheelbase model.
The birth of multi and multi lungo is a new era in riding a normal bike. It is based on what people are used to ride.
2. production: vertical
We deliver high value by implementing a vertical structured production. This method has a lot of advantages:
- We are flexible: effect on after service – accessory production – finding solutions. Where other companies need to rely on production abroad – we don’t need to wait. We act.
- We listen: our network of retailers and riders gain so much information – we collect and implement in research and production.
- We connect: we build a community where people inspire others to customize their bike. We maintain this community and learn on what it is important for our riders.
mission
Clear and deeply human.
We design and build modular functional eBikes for families regaining freedom, joy and energy.
Our eBikes are built for real life — for the shared rides, the unpredictable weather, the groceries, the extra passengers and the moments in between.
Versatility is what defines us: one bike that fits many purposes, adapting seamlessly to each family’s rhythm. Whether it’s the morning rush or an evening ride through the park, Veloe® is designed for usability. Therefore, use in every phase of Life.
one bike, endless possibilities.
our message to the world
We believe riding a bike is not an alternative. It's the first choice.
modular for each Life Phase.
Riding a bike is not only about getting from one place to another. It’s about how life moves and changes. As change is inevitable – mobility needs to evolve with Life.
From the early years with young children to the moment when you realize a Veloe® eBike can do so much more: perfect for groceries, hobby gear and even traveling.
values
Our values are the core principles and beliefs that guide how we the brand need to behave and communicate.
Freedom & Joy
autonomy
Freedom is the power to choose. Joy is more than happiness.
Easy mobility, comfortable riding, joyful family moments.
Reliable & Modular
opportunities
Solutions-minded company. Transform challenges into opportunities.
Vertically integrated quality and fully customizable for any family use.
Sustainable & Local
low-emission
Taking care of the future by minimize emission and high quality components.
Sharable design, durable construction, crafted in Italy
positioning
This statement defines who we are, who we serve and what makes us different.
Veloe® is the modular eBike built for real life – compact like a standard bike, yet powerful enough to handle school runs, groceries, and everything in between — all crafted with care in Milan, Italy.
Veloe® is modular
Veloe® eBikes are always implemented in a Life that changes. From they early years of childhood – parents choose an Veloe® for transporting kids and transform their eBike in a daily commuter and multifunctional eBike.
Veloe® is sustainable
We build eBikes in Europe – always improving our carbon footprint.
Veloe® is compact
We don’t want our riders to adjust to the bike. The bike needs to adjust to the rider and the phase of Life.
what makes us different.
our uniqueness.
Built for Life.
Veloe® is built for real life situations but also literally for a lifetime. Out of materials & parts and modularity.
Vertical integration production
We are one of the few in Europe with an in-house production facility. Not only on mounting but from materials, welding frames, research to after-sales: all is one. We are the only one in Italy. This means we communicatie: Italian, by design and production.
Truly solid and modular.
We are convinced our solutions are truly unique of the solid feeling installing modular accessories. This has an effect on time to switch between setups – but improves the comfortable riding feeling.
key features.
The lightest longtail on the market.
Veloe® multi and multi lungo are defined to 26 kg.
Steel is durable.
All frames are steel.
Gears
Choose between Shimano Nexus 5, Enviolo HD/ Q, and 3X3 NINE Gear.
Transmission
Choose between chain or belt drive.
Hydraulic brakes
Veloe® multi and multi lungo are equipped with high quality 2 piston brakes.
Removable battery
For both Shimano and Bosch – the battery can be detached and charged anywhere.
Low step-through frame design
All models are designed with a low step frame.
Strong tires
Not only the looks – Schwalbe Pick-up tires are the best for urban rides.
Colors
Standard colors for identity + all RAL colors possible.
Lifetime Warranty
We offer a lifetime warranty on all frames.
The ease of a B2B platform.
simplify the ordering process.
Veloe®Connect
- Order bikes and accessories with ease and confidence.
- Use the Bike Configurator to customize your customer’s choice.
- Retailers get notified in every stage of production and shipment.
- We communicate a ‘delivery’ date to communicate to your customer.
- A history of orders is stored into the account.